<world-wide web, information science> Repeating a word many times in a web page, in a (usually futile) attempt to increase its relevance ranking in a search engine's index (to "spam" the index).

"Repeating a word over and over in a Web page (known as word spamming) has no effect on the [page's] ranking [in the index]." -- Altavista FAQ.

See also: spamdex.

(01 Mar 1997)